| Accession No. | M0104959 |
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| ISBN | 9780761971795 |
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| Call Number | 658.8 M934P 2008 |
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| Author | Moutinho, Luiz  (5) |
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| Title | Problems in marketing : applying key concepts and techniques / Luiz Moutinho, Charles Chien |
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| Edition | 2nd ed |
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| Imprint | London : Sage, 2008 |
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| Physical | xiii, 322 p : ill |
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| Subject | Marketing -- Case studies  (11) |
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| | Marketing -- Management -- Case studies (15) |
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| | Consumer behavior (69) |
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| | Internet marketing (85) |
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| สาขาวิชา | Faculty of Business Administration -- Marketing (256) |
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| | Graduate School -- Master of Business Administration (3987) |
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| | Graduate School -- Master of Engineering in Engineering Management (1294) |
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| | Graduate School -- Doctor of Philosophy in Information Technology in Business (2179) |
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| | Graduate School -- Doctor of Philosophy in Management (863) |
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| | International Program -- Business Management (4370) |
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| Added Entry | Chien, Charles |
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| URL Object | ตัวอย่างหน้าปก  |
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| Price | 2,396 |
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| Group | General |
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| Location |  Central Library - 2nd floor | |
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